1. Libros Marketing internacional by Czinkota, Michael R. Publication: México Pearson Educación 2002 . 665 p. 27 cm. Date:2002 Availability: Copies available: Biblioteca Central (1),

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2. Libros Fundamentos de marketing by Kotler, Philip Publication: México Pearson Educación 2008 . xxx, 522 p. / 27cm. Date:2008 Availability: Copies available: Biblioteca Central (1),

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